Are you designing a poster for an event or exhibition? Then read on below to find some helpful pointers to help you through the designing process!
- Pick a theme – to start designing a poster, you need to first create an image in your head. What are you planning to deliver through your poster? To deliver your image, you will need to create some constrains for yourself, or in other words, you will need to decide on a theme to which you will stick. For an example, an business card printing https://citywideprint.com.au/product/business-cards-services/ needs to revolve around the theme of the exhibition – if it is about music, then the poster will also focus on music.
- Keep it simple – a grave mistake many people do when designing a poster is cluttering it excessively. A poster needs to be simple and straightforward – it needs to deliver an idea to its audience in the least number of words possible. If you need to explain the meaning behind your poster for the audience to understand it, that is a tell-tale sign that you are doing your poster the wrong way. The aforementioned idea behind picking a theme is to make sure you don’t go overboard and stuff the poster with too many ideas and notions.
- Make it clear – keeping the poster simple and making it clear might sometimes mean the same thing, but sometimes, they mean different things – that is, a simple poster is usually clear, but sometimes, it can also not be that clear. The reason? Employing small fonts or images. A poster should be still be perfectly clear when viewed from a distance of five metres. The ideal in designing a poster is to have it mean something at a distance of fifty metres, five feet and five inches – basically, it should contain a main theme that is clear even at a distance, and additionally, it can contain some extra information that becomes clear only upon closer inspection.
- Check for errors – you might want to go for fast printing and get the poster quickly done with sticker printing Sydney, but don’t rush too much. The last step is checking for errors, and this is the one step you don’t want to skip. After all, the last thing you want is to spot a teeny tiny mistake after you’ve printed all the copies of your poster! Make sure to get some other person who wasn’t involved with the designing to proofread the poster – he or she will be more likely to spot any mistakes.
Other lesser important (but nonetheless important!) pointers that you might want to keep in mind are to make sure the contents are centred and to use the proper formats and resolutions. But above all, remember to be creative when designing your poster!